Located on Sarasota’s chicest street, Palm Avenue, Rue is a women’s sanctuary of style. Full of fine apparel, accessories and handbags, owner Natalie Rue Morgan has created a hybrid of her life-long loves and interests: fashion, French bulldogs, history, books, cars, Northern Michigan, rap music and vintage clothing. Known for her sense of humor and style, Natalie doesn’t take herself or fashion too seriously. Rue is a laid-back haven for those who appreciate unique, timeless and modern pieces that make your wardrobe special. A proud native of Indianapolis, Indiana, she possesses a Midwestern sensibility, coupled with a sophisticated and worldly style. Come visit us on Palm Avenue and see what makes us different from the rest.